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Hello/Hola

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A Bit About Me

I'm a highly competent and resourceful bilingual professional with over 15 years of experience with problem-solving proficiency and extensive experience leading multidisciplinary teams in restoration-conservation, environmental education, and branding biodiversity projects

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Identifying innovative approaches and improved solutions to organizations both motivate and drive me.

 

Inspiration, determination, and integrity are my foundation for success. My philosophy is that introducing diverse perspectives and new technologies allows organizations to evolve and grow.

 

Bio

Rocío Torres Moguel is strongly dedicated to working at the intersection of environmental protection and community development.

  • With over 15 years of project management experience, she has planned and implemented all operations in restoration and conservation programs, as well as branding biodiversity campaigns.

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  • Rocío Torres led the 40-person team at the Sonoran Institute until July of 2022, dedicated to the restoration of riparian ecosystems, conservation of flora and fauna, hydrology, communication, and environmental education. In 2019, the Mexican federal government awarded the Colorado River Delta Program (CRDP) the "Nature Conservation Honorable Mention."

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  • As director of the CRDP, she managed all projects on-site involving partners and donors in the U.S. and Mexico. She served as the media spokesperson for national and international media. Rocío developed bilingual social media and branding campaigns with a small team of two persons and a limited budget. They achieved a 100% increase in Facebook followers in one year (from 5,000 to 11,500 followers approx.).

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  • Rocío defined and developed Sonoran Institute’s first Environmental Education web platform launched by Dr. José Sarukhán Kermez, former Director of the National Commission of Biodiversity (CONABIO) in Mexico. The first online course about the history of the Colorado River had more than 350 participants during its first year from middle school to University levels. The result was three times greater than the established goal due to the communication strategy with the support of CONABIO.

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  • Identifying innovative approaches and improved solutions for conservation challenges both motivate and drive Rocío. In 2012, she created the Sustainable Business Area in the National Commission for Protected Areas in Mexico, following the Union for Ethical Bio Trade and Fair-Trade Standards. She accomplished a nationwide program that supported Indigenous Communities in and around protected areas to develop nature-friendly products and services. This program was so successful that it continues strengthening Indigenous families' capacities and the well-being of endangered species like monarch butterflies, jaguars, tapirs, and leatherback turtles. 

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  • Her experience creating branding biodiversity campaigns and producing videos of Indigenous projects in natural protected areas with professional filmmakers has effectively increased sales of their sustainable products and services. Rocío has negotiated and collaborated on projects with governmental agencies: GIZ-Germany, AFD-France, AECID-Spain, JICA-Japan, and with NGOs, artists, and chefs to promote sustainable products and eco-tourism services.

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  • Born and raised in Mexico City, Rocío's graduate studies at the Japan International Cooperation Agency focused on sustainable development and environmental education for local communities. She also has an MA in Museum Studies and a B.A. in Graphic Design from the Universidad Iberoamericana in Mexico City. Rocío speaks, reads, and writes fluently Spanish, English, and French.  

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